• SEO Guides: 
    • MOZ Beginner Guide To SEO: Rand & Co. have authored the defacto guide to SEO for Noob’s. If you’re building a website they’ve also got a handy little cheatsheet to keep your SEO on point.
    • QuickSprout Advanced Guide To SEO: Neil always puts out good stuff. He also spends a lot of time creating quality posts that are informative and distractingly pretty to look at. Basically, this is an advanced guide to SEO masquerading as a children’s book.
    • Google’s Search Engine Optimization Starter Guide: I added this more for the ironic humor because there couldn’t be a company that hates SEO more than Google, but hey, if they’re willing to give you pointers – take them.
  • SEO Tools: 
    • Google: This one is a no-brainer. Everything you could possibly want to see related to SEO is found using this free tool. There are virtually no limitations to the information you gather using this.
    • Google Analytics: It’s pretty safe to say “Start here” when talking about SEO. There is no better free website analytics program on Earth and if you’re reading this and don’t have it…sorry, I ran out of words.
    • Google Search Console: GSC, which was formerly Google Webmaster Tools, is a must-have if you run a website. If you want to know more, Moz has a Beginners Guide To Google Search Console you can check out.
    • Google Keyword Planner: I’m reluctantly adding this. Not because it sucks, but because it’s not as cool as the original and honestly, if you want great keyword data there are other paid services that let you dive deeper.
    • Google Pagespeed Insights: Just what the title says. Check your pagespeed, it’s important for more than just SEO.
    • Google Structured Data Testing Tool: Verify Schema markup with this tool from Google.
    • Google Trends: If you can spot new trends and move quickly you can capitalize on them.
    • Bing Webmaster Tools: Much like Google Search Console, BWT is out to give you the best insight relating to their search engine.
    • Scrapebox: The ultimate link building tool. Here’s a Scrapebox Guide from Neil on how to use it. Here’s a Whitehat Guide to using it. It’s hard to mention Scrapebox without talking about Xrumer, SENuke or GSA, as popular link-building SEO products.
    • Yoast WP SEO Plugin: I’m so tempted to create a WordPress Plugin section, but that’s unnecessary. Yoast is a tool that belongs here. You know where else it belongs? On your website! Ready to dive in to WordPress SEO? Here’s how to use this tool for best results. That being said, there are alternatives to Yoast, such as All In One SEO Pack which also come highly recommended (and preferred) by some.
    • Pingdom: When website speed is an issue, turn to Pingdom to find out the what and the why’s.
    • SEOQuake Toolbar: Moz might have the most popular toolbar, but SEOQuake has been in the game since 2006. Tons of great data you can get with this tool, and much like MOZ, it will feel weird searching Google without it.
    • Internet Marketing Ninja Tools: You could waste hours with all of these tools, but you’re here for SEO. Thankfully you can waste hours with those too.
    • SEOBook’s Free Tools: This is a very comprehensive selection of tools designed to up your game. Some free, some paid – most useful.
    • KeywordTool.io: When you need keyword suggestions for free, this is the tool. Great for finding niches. Ever since Google dropped the original Adwords Tool it’s been a mostly paid tool route for the good stuff.
    • Chrome Developer Tools: If you have a shred of dev in you, a tool like this is in your bag. Diagnose your website from the inside. Hell, I’ll do you one better, go do it to a competitor too. Check this sweet guide to using it.
    • WayBackMachine: Never underestimate the awesomeness of viewing an older version of a website. This can come in very handy for domainers and tracking down the “What the hell did my SEO used to look like” versions.
    • ScreamingFrog: You can’t have an SEO tool list and not include the gold standard web crawler! Screaming frog is a must-have tool for those that want big SEO data on their website.