For all those who still don’t know what an SEO really is, it is commonly known as Search Engine Optimization or Search Engine Optimizer. A lot of people still don’t have any idea whether they need to hire one or not. However, SEO has been widely famous with its great help when it comes to optimising ones’ website and generate instant leads.
Choosing who to hire is indeed a tough decision to ponder on since you will be spending time, effort and even money when talking about SEO. You have to make sure to research all the advantages and disadvantages of an SEO and what they can possibly do with the help of their skills to your website.
In general, the purposes of SEO are
1. A review of you website’s content and structure which will work as the search engines’ basis to check on your website.
2. Advice on what’s supposed to be developed on your website. A website consists of many parts and with the help of an SEO, you will have the knowledge on what to add and what to delete that would still make your website discoverable.
3. Develops content for you. We had to admit, content is really the king. However, as we also notice, there are millions of contents that are uploaded on the web every hour. An SEO will see to it that you will be having contents with the right keywords for you to stand out as much as possible.
So, are you convinced with these services yet? There’s even more to it which can lead us to many different benefits. Therefore, if you are already thinking of hiring an SEO, the earlier the better since you will be working on great changes with your website or even starting it from scratch after the SEO can check on your current website. For that reason, before you have already decided who to hire, ask them these following questions:
• Do you have any portfolio of your previous work? You may not matter with the kind of website design you will be having later on however, it is much better to check on the SEO’s portfolio to check how well they can manage to handle your website.
• Can we contact you for advices anytime? A business is a business, even for SEOs and as a person who is still new to these, we have a lot of questions and concerns in mind. That’s why, we have to ask them if we can have a little of their time to ask questions as much as possible. And at the same time, we should follow the time whenever they are available.
• Until when can you finish the job? Always remember that you will be using time and money as you have an SEO, therefore, it is advisable to ask the duration or the timeframe they can handle the job for you to know when to expect success comes.
• What are your experiences in relation to SEO? Working with an SEO is a serious matter to consider, we always have to make sure how they are going with this business for us to determine that they will be doing good for ours as well.
With all that has been said, it would be very helpful if the SEOs can be able to answer these questions without hesitations since we also need to trust them. Make a lot of choices and decide on who to choose based on reviews from the internet or even from the recommendations of your friends and family.
Once you already decided who to hire and if the SEO that you have chosen is successful of the services that he have offered, you will be expecting the following benefits:
1. Increased traffic. SEOs focuses on creating keyword relevant title tags and meta descriptions which can help us be on the top of the search result pages. This will lead us to have more opportunity to be seen more by a lot of users which can improve our impressions and clicks.
2. Cost effective. Bear in mind that SEO’s effects is not short-term especially if the website design and contents have really targeted users who would actively check on your website.
3. Brand awareness. In relation to the first benefit, as we are already on the top of any search engines, more and more people will be having an opportunity to check on our website and view our products and services who will be a possible customers later on.
So, have you decided to hire one yet?