Web Assessment Strategies and Search Engine Optimisation didn’t really sound too catchy as it was long.

Michael Masters thought it would be a great idea to ensure the Internet marketing advice and strategy company’s name is catchy enough yet substantial, so he thought up “WASSEO” when he said “WASSUP” one time about six years ago when he began the business.

About 10 years ago, the Internet was a sluggish arena where people believed online shopping would fail in the future. Ten years later, the fast-internet coupled with convenient, portable internet devices allowed one to go shopping easily.

Small and medium businesses — even those at the threshold of these arenas being start-ups or simple kickstarted or crowdfunded shops — have the advantage of easier and less expensive marketing.

That’s what Michael Masters and his team thought in the first place. This was going to be a business. And they tried it first. Succeeded. Now, they’re sharing their decades-long ideas and learnings with you!